The project
Christmas Decor of Durham installs holiday lighting, wreaths and garland for homes, businesses and towns across Durham Region, Ontario. The company had decided to focus on holiday lighting and greenery only, and the website still carried landscape, permanent and bistro lighting pages, old scripts and dated catalogues. I overhauled the site in one day.
The goal
Make the site match the business as it is now, rank in each Durham Region community it serves, and turn visitors into quote requests during a short, busy season.
What I built
I gave the design a light update, then went page by page for contrast, spacing, alignment and font size on desktop and mobile, including a rebuilt mobile menu. The forms were rebuilt in the new Wix Forms with notifications to the owner and admin, the old booking graphic became plain text, and a countdown to Christmas runs in the header on the right time zone and resets to the next Christmas instead of hitting zero. The copy uses Canadian spellings and states that the company is fully insured with WSIB coverage.
Built for search
I researched the competitors ranking in each community and rewrote the area pages for Durham Region, Whitby, Oshawa, Ajax, Pickering, Clarington, Bowmanville, Courtice, Newcastle, Scugog, Port Perry, Uxbridge, Brock and Brooklin. The retired service pages and collections were removed and redirected, the CMS was restructured, and Search Console was connected with daily indexing and weekly rank tracking against the top five competitors in each area.
Client
Christmas Decor of Durham
Location
Durham Region, ON
Design notes
A black header with gold serif navigation, a yellow quote button and a live countdown to Christmas that resets each year. Gold headlines sit over full-width night photos of lit homes, and the home page ends in a photo gallery of real installs.
WHAT WAS BUILT
Key highlights
Complete SEO overhaul finished in one day
14 Durham Region area pages rewritten from competitor research
Retired non-holiday pages removed and redirected
Forms rebuilt in Wix Forms with owner and admin notifications
Countdown to Christmas that resets every year
Contrast, spacing and mobile menu pass on every screen size
Canadian spellings and WSIB coverage stated clearly
Daily indexing and weekly rank tracking against the top five competitors
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